Revenue ManagerRevenue Analyst
Job Responsibilities,
To ensure together with the Director of Marketing / Sales that company's Tactical Marketing Plan is supported where relevant through local marketing activities such as targeted newsletters or local advertisement.
To provide the hotel Marketing Team with business intelligence based on Cognos data mining solutions and secondary resources (PMS reports).
To ensure the accuracy and validity of the data presented in the Cognos cubes.
To provide the hotel team with external market intelligence using tools such as Competitive Intelligence, Rate View, Future Pace, Omniture and Internet web sites and other corporate resources.
To guide the Hotel Executive Team to have a structured approach to tactical and strategic marketing in liaison with the Director of Marketing, using all internal and external tools available and providing standard analytical reporting to ensure the adopted tactics are measurable (i.e. promotion tracking).
To undertake in depth business analysis, for all revenue generating departments including
Food & Beverage, Catering and Spa, making recommendations on long-term strategies and short term tactics in liaison with the Director of Marketing and the respective Outlet Manager / Director.
Ensure the guidelines for data collection, data input, data cleaning and data usage are being followed throughout the hotel and conduct regular training to the relevant departments.
To assist the Director of Marketing / Sales in the strategic direction of the Sales Team by assisting the Sales Managers with their Personal Business Plans, corporate account classification (key account management) as well as ensuring monthly reporting needs are met.
To constantly develop and update the hotel’s “ideal” customer segmentation that leads to the highest overall profitability and to make recommendations based on the findings.
To work in close collaboration with the Marketing Communication Manager to ensure the chosen marketing communications are consistent with the hotel’s targeted customer’s profile, preferences, and behaviours.
To offer quantitative information to Marketing Communications regarding the targeted market’s size, yield, booking, past promotion results, etc, for planning and ROI calculation.
To analyze the current revenue generation trends of the hotel in order to identify critical areas for revenue generating strategies whilst optimizing long-term profitability.
To guide the Hotel Executive Team in developing integrated solutions that enables the hotel to leverage increased profitability via Business Intelligence and Revenue Management practices, focusing on revenue engineering for the all profit centers of the hotel such as Rooms, Catering, F&B or Spa.
To assist in ensuring that all hotel, company and local rules, policies and regulations relating to financial record keeping, money handling and licensing are adhered to, including the timely and accurate reporting of financial information
To actively participate in the formulation and submission of the Annual Business Plan.
To assist in improving efficiency in cost control.
To assist in monthly and weekly re-forecasting.
Requirements,
Experience in the Job responsibilites for 8 years or above
